In this episode, I chat with Laura Uber, owner of Design on Purpose, about how she works with clients to develop their brands and websites. (Laura is the graphic designer who helped me with my website and branding!) Not only does she offer insights into what to expect when working with her, but she also shares lots of helpful tips for any new business owner to consider when creating their own logos or websites.
If you are like me, you have tried building your own website or thought about doing it yourself. I actually hired Laura because of some difficulties I ran into. It wasn’t as easy as I thought it would be, and I was wasting a lot of time trying to figure it out. Learn how Laura customizes her work for her clients and actively works with them on branding and more.
Hit the highlights
[05:45] Designing for your target audience
[10:18] Color psychology as it relates to brand values
[12:30] Approaching responsive website design
[15:50] How a “mobile-unfriendly” website can hurt your brand
[21:48] Prioritizing the user experience online
[25:46] Incorporating SEO into websites
[37:51] Website costs you may not know about
[48:15] Recognizing your expertise and knowing when to ask for outside help
[50:54] What to consider if you’re going to create your own website
